About Us

The Needs, a skincare and haircare brand built on the belief that 'Beauty has no boundaries.' We celebrate South Asian diversity by creating skincare and haircare solutions tailored to our unique climate, skin tones, and hair textures. We are committed to inclusivity, self-love, and sustainability, and use ethically sourced ingredients and eco-friendly packaging for beauty that cares.

OUR STORY

At The Needs, we believe beauty is more than skin-deep; it’s about self-expression, confidence, and care. Our journey began with a mission to create products that bridge the gap between “Nature and Science”. By harnessing the power of high-end, natural ingredients, our formulations are tailored to address YOUR specific skin and hair concerns, making personalized care accessible to all.

To redefine beauty standards and move beyond the restrictive societal norms that often limit self-expression. By crafting gender-neutral products that are effective for a diverse range of skin tones and types, we aim to foster a sense of belonging and empowerment in everyone who joins The Needs community.

WHAT MAKES US SPECIAL

Inclusivity Is Our Core:
We embrace all kinds of beauty. We create products for diverse Asian beauty needs and so much more to make everyone feel seen, valued, and represented.

The Power of Nature:
Our products contain only the NATURE’S finest quality active ingredients, yielding real proven results. Each of our products is formulated to be sulfate-free and paraben-free before being made with love within FDA-registered processes, meeting and exceeding international quality standards.

Sustainability Matters:
We care about preserving the planet. From Eco-friendly packaging and cruelty-free testing to doing better, we are striving to create an ethical and responsible beauty industry.

Personalized Care Beauty:
We have tailored our products according to specific skin and hair concerns, which makes it easy to find the right self-care solutions.

OUR VISION

The vision of "The Needs" is to redefine beauty by enabling people to embrace their beauty through inclusive, result-driven, and sustainable skincare and haircare solutions. We see a world in which self-love, diversity, and ethical practices are at the core of every beauty journey.

OUR MISSION

To create remarkable Skincare and Haircare products with clinically proven, high-quality and natural ingredients to serve diverse needs. We aim to deliver solutions that place health, sustainability, and inclusivity first, inspiring confidence and self-love in everyone.

RISE WITH THE MOVEMENT

As a part of “The Needs” community, you’ll be empowered to love yourself, uniquely, accept your imperfections, and inspire others. Together, we’ll break free from traditional beauty norms, provide self-care, and inspire a more authentic inclusive approach to wellness. 

“Be who you are. Accept your flaws. With The Needs, invest in self-love”

The Needs aims to offer individualized bespoke skincare solutions that cater to the specific needs of every client. We focus on personalization and enable them to create skincare products that are unique from all others out there and are made to yield noticeable results. The Needs is one of the best-leading skincare brands in the beauty industry, providing products that improve natural beauty and address specific skin issues.